内容营销:如何写出超级“性感的”标题

大家好,我是Tiger.今天给大家分享下标题的重要性以及如何写好一个标题。

我做内容营销的时间不是那么久。但是就在这短短的一年半的时间里,通过自己的一些观察,发现标题是个好东西。运用得好,可以让你再不好的位置获取良好的点击率,进而提高你的网站整体流量。

空说无用。

我先举一个例子给大家看看

我的这个2B的网站,点击只有可怜的3.3%。对于这个点击,只能算及格。

Picture by Tiger

我看过很多优秀的网站GA,他们的平均的点击率可以做到高达12%。 是平均点击,那是相当的厉害。

当然了,点击率的高低也很多因数,也许你的网站是个品牌,有一定的影响力,你可能排在第一页靠后的的位置也可以获得相当可观的点击率。

但是不得不得说,一个好的标题可以提高点击率。

标题重不重要不说了!3.3% 和12% 之间我相信差了几百封询盘吧!自己去思考哈。数学题大家都会做。

继续!

举两个例子。

一个中文例子和一个英文例子,就用本文的标题来举例。(第一个标题我是用的 论内容营销下标题的重要性

我本文的标题就不是一个好标题,看起来就像是一篇学术论文的标题。

论内容营销下标题的重要性

如果我要是把这个标题这么改:

 我是如何通过标题优化将搜索流量提高了250%

 我相信这两个标题在同一个搜索页面,可能第二个的点击率要比第一个高出很多,因为数字是博人眼球的。

 

再来第二个例子,用英文来写吧!

How to write a post title

3 tips on writing a post title

这样的标题我相信大家都可以写出来,但是都能写出来的标题是好标题吗?有的是,有可能不是,因为用户需要新的东西( Something NEW)

如果我们把标题这么写呢?

How to Write an Eye-Catchy and Sexy Title( That Drives Traffic)

5 Tips on Writing an Awesome Title( That’ll Get Clicked)

我相信后两者会有更多的点击。

为什么呢?

因为你写任何标题之前,有一个非常重要的原则请大家记住,这个原则不仅用户标题创作,而且会用于前期的受众群体调研以及后期的内容创作,都是非常非常非常重要。那么这一个原则到底是什么呢?

“想用户之所想,急用户之所急,写用户之想看”

“想用户之所想,急用户之所急,写用户之想看”

“想用户之所想,急用户之所急,写用户之想看”

重要的事情所三遍。不要问我为什么? 因为厂长是我表哥( 因为顾客是上帝)

比如我们后面写的两个标题。

How to Write an Eye-catchy and Sexy Title( That Drives Traffic)

5 Tips on Writing an Awesome Title( That’ll Get Clicked)

如果有用户在搜索如何写好一个文章的标题(做内容营销的),那么他们可能遇到的问题是什么呢?

他们可能是没有写到好的标题,谷歌首页还是没多少人点击,那么这可能是他们的问题。

或者可能是刚刚从事谷歌营销的的人员,甚至他们不懂如何去写一个标题。

那么, 我的这个 标题就要去满足他们的需求,博住他们的眼球,然后让他们去点击这篇文章。那么我的的目标就达到了。 后面就是内容本身的问题了。

这样的例子太多了, 中国国内有一个科技公司,他们在上一篇博文之前,写手都必须提交三个标题作为备选,会根据标题的和文章表现进行筛选。

还有一个更变态的国外公司,网站名字叫 https://www.buzzfeed.com/, 这个网站写手提交文章之前要写25个标题。

可怕吗?

不可怕! 一个成功的网站在谷歌上面要取得成功,不是那么容易的。所以,标题是很重要的。(那是你的在搜索引擎上的第一印象)用户来不来都靠你的标题了。

好了!

我们继续分析

标题的原则性的东西分享给了大家。 那么我们继续套路三个主要小技巧。

我们来看看大数据给出的东西。How to write an eye-catchy and sexy title( or subtitle)

这三个小技巧很重要。请务必带着这三个小技巧去阅读更多的标题。然后尝试去创作自己的sexy titles.

1 标题写法中最好有数字出现。 数字一般是基数最好。

2 形容词比较有力,吸引眼球。 副词比较欠当。

3 动词有说服力。使人信服。

4总而言之,合理使用powerful words, 如果不懂什么是 powerful words,请自行谷歌.

 

来,看例子,看数字,看加粗部分

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来,再看模板。

Template #1

How to [achieve something]

How to Write Seductive Web Copy Like Apple

How to Get a Girlfriend (Even When You’re Shy)

How to Slash Your Breast Cancer Risk Now

 

Template #2

[n] Ways/Tips to [achieve something]

37 Tips for Writing Emails That Get Opened, Read, and Clicked

28 Ways to Woo Your Followers With Enchanting Tweets

98 Simple Tips to Save Money When Shopping Online

 

Template #3

[n] Lessons [famous name] Can Teach Us About [something]

7 Lessons Apple Can Teach Us About Persuasive Web Content

11 Lessons Amazon Can Teach Us About Shockingly Good Customer Service

 

Template #4

[n] Warning Signs That [something bad might happen / something is bad]

13 Warning Signs Your Web Copy Stinks

21 Warning Signs Your Pension Fund Sucks

79 Warning Signs Your Husband Is Cheating

 

Template #5

[n] Mistakes That [cause something negative]

11 Common Blogging Mistakes That Waste Your Audience’s Time

13 Little-Known Mistakes That Increase Stress at Work

25 Gardening Mistakes That Make You look stupid

 

Template #6

The Truth About [something]

The Simple Truth About Becoming a Better Writer

The Harsh Truth About Your Pension Fund

The Truth About Work-Related Stress Among High-Flying Women

 

Template #7

The Secret to [achieve something]

The ‘Secret’ to Turning Casual Blog Read

7 Secrets to Reducing Your Small Company Tax Bill

The Secret to Long-Lasting Weight Loss.

 

好了,今天就分享到这里。学会了吗?

我建议大家遵循这个原则去阅读上千个标题,我觉得大家以后写标题问题就不大了。熟读唐诗三百首,不会作诗也会吟。熟能生巧的一个过程。

文字拙劣,水平有限,大家多多保函哈!

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